Entercation Experiences: Engaging Viewers in Education through TV Programs

IDTV (Interactive Digital TV) opens new learning possibilities where new forms of education are needed. In order to achieve the participation of viewers in these experiences —overcoming their typical passivity— the combination of education and entertainment is essential. In this paper, we present a new concept in t-learning: entercation experiences, where we use TV programs as a hook to engage users in education. The key element of the appropriate scenario for this approach is an ontology for learning contents based on the ADL SCORM (Sharable Content Object Reference Model) standard. We have developed this ontology which will permit choosing the appropriate elements for constructing those experiences, providing learning personalization.